01Goal and constraint map02Audience / market analysis03Positioning and offer architecture04Channel roles05Implementation roadmap
Marketing Engineering / Solution
Marketing Strategy & Architecture
Audit, goals, audience, competitor/market research, positioning, offer/pricing, channel strategy, funnels and implementation architecture.
From CAD 675
STRATEGYOffer4/7
Page journeyOverview
How it moves
A live diagram shows the service logic moving and reacting.
DECISIONAudit context
Strategy is a sequence of connected decisions, not a pile of channels.
System scope
Only the working parts. What gets built, connected and measured.
1Audit context2Research3Decide positioning4Design channel architecture5Prioritize implementation
AnalyticsCRMWebsitePaid and organic channels
01Priority clarity02Channel role coverage03Implementation readiness
Next step